
Branding & package design
Root and Stem is a whimsical brand that highlights the benefits of all-natural herbal tinctures for overall well-being. The logo features a skeletal hand holding a bouquet of yarrow, rosemary, passion flower, and roses. Accompanying these elements are detailed illustrations of butterflies, moths, and stars. The design is framed by an arch of decorative line elements that includes hidden mushrooms and foliage.
The "stem" part of the logo showcases root tendrils that spiral down from the bouquet, creating a beautiful flow toward the end of the word. This creative interplay between "root" and "stem" harmoniously unifies the entire logo, reflecting the essence of the brand.





